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NewsDelivers timely and breaking business news from Kenya, Africa, and around the globe. Our reports provide the essential updates that professionals need to stay informed.
- Africa Business NewsDelivers pan-African economic and corporate news, highlighting regional trade, integration, and investment opportunities. Focuses on stories impacting the continent’s business landscape.
- Global NewsCurates the most important international business and economic news with relevance to Kenya. Provides a global context for local decision-making.
- Kenya Business NewsThe core of our reporting, delivering essential and timely business news from across the Kenyan economy. Covers deals, policy, and market-moving local events.
IndustryComprehensive coverage of specific business sectors that power the Kenyan economy. Provides news, trends, and analysis from real estate and tourism to agriculture and aviation.
- AgricultureFollows agribusiness, value chains, and policy developments in Kenya’s agricultural sector. Covers everything from smallholder farming to large-scale export ventures.
- AutoFollows developments in Kenya’s automotive industry, including vehicle sales, dealerships, and manufacturing ventures. Covers trends in mobility and electric vehicles.
- AviationCovers the business of airlines, airports, and regulatory developments in Kenya’s aviation sector. Reports on travel trends, cargo logistics, and industry competition.
- BankingProvides focused coverage of Kenya’s banking sector, including financial results, digital innovation, and regulatory shifts. Tracks competition and lending trends.
- EducationCovers the business of education, including private sector investment, edtech, and university-industry linkages. Analyzes trends in skills development and the education market.
- HealthFocuses on the business, policy, and innovation within Kenya’s healthcare and pharmaceutical industries. Reports on hospital management, health tech, and medical investments.
- Oil and EnergyReports on exploration, production, and the business dynamics within Kenya’s oil, gas, and renewable energy sectors. Tracks key projects and regulatory changes.
- Real EstateTracks developments, trends, and investment opportunities in Kenya’s property and construction sectors. Covers commercial, residential, and industrial real estate markets.
- SMEDedicated to news, challenges, and opportunities for Kenya’s small and medium-sized enterprises. Features founder stories, financing advice, and policy updates.
- TourismFollows the recovery, trends, and business of Kenya’s vital tourism and hospitality industry. Reports on travel, hotels, conservation, and safari ventures.
MarketsFocuses on the performance and dynamics of the Nairobi Securities Exchange and other financial markets. Delivers updates on stocks, bonds, commodities, and investor sentiment.
TechnologyCovers the digital shifts, innovations, and startups shaping Kenya’s business future. Reports on AI, fintech, telecoms, e-commerce, and the broader digital economy.
- AIDedicated to covering the development, application, and impact of artificial intelligence in Kenya’s economy. Tracks startups, enterprise adoption, and ethical debates.
- GadgetsCovers the latest consumer electronics, devices, and tech hardware entering the Kenyan market. Provides reviews and news on product launches and trends.
- Tech NewsReports on breaking news, updates, and major announcements within Kenya’s broader technology sector. Covers everything from startup funding to regulatory changes.
EconomyProvides authoritative coverage of the forces shaping Kenya’s economic and financial environment. Tracks policy, markets, banking, inflation, and trade to deliver data-driven insights for decision-makers. With a strong focus on trade and exports, this page offers timely analysis, data-driven insights, and expert perspectives to help business leaders, investors, and decision-makers understand market trends, assess risks, and identify opportunities in Kenya and the wider global economy.
FinanceReports on corporate performance, industry developments, and major sectors like energy and real estate. Offers analysis on company results, leadership, and strategic shifts driving Kenya’s corporate growth.
AnalysisIn-depth storytelling and investigative journalism on Kenya’s business landscape. We deliver deep dives, detailed investigations, and expert insights that go beyond standard reporting.
OpinionA platform for expert commentary, editorial perspectives, and thought leadership on Kenya’s business and economic issues. Features columns, editorials, and special guest essays.
- ColumnsRegular opinion pieces from our stable of expert columnists on business, finance, and the economy. Offers seasoned perspectives and critical analysis.
- EditorialsRepresents the institutional voice and stance of Business Kenya News on major economic and business issues. Provides reasoned argument and calls to action.
- SpecialsFeature-length, in-depth reports and investigative series on significant topics or events. Offers comprehensive storytelling beyond daily news cycles.

Now Reading: Maruti Suzuki on Shifting Auto Consumer Mindset

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Maruti Suzuki on Shifting Auto Consumer Mindset

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News//Delivers timely and breaking business news from Kenya, Africa, and around the globe. Our reports provide the essential updates that professionals need to stay informed.
- Africa Business News//Delivers pan-African economic and corporate news, highlighting regional trade, integration, and investment opportunities. Focuses on stories impacting the continent’s business landscape.
- Global News//Curates the most important international business and economic news with relevance to Kenya. Provides a global context for local decision-making.
- Kenya Business News//The core of our reporting, delivering essential and timely business news from across the Kenyan economy. Covers deals, policy, and market-moving local events.
Industry//Comprehensive coverage of specific business sectors that power the Kenyan economy. Provides news, trends, and analysis from real estate and tourism to agriculture and aviation.
- Agriculture//Follows agribusiness, value chains, and policy developments in Kenya’s agricultural sector. Covers everything from smallholder farming to large-scale export ventures.
- Auto//Follows developments in Kenya’s automotive industry, including vehicle sales, dealerships, and manufacturing ventures. Covers trends in mobility and electric vehicles.
- Aviation//Covers the business of airlines, airports, and regulatory developments in Kenya’s aviation sector. Reports on travel trends, cargo logistics, and industry competition.
- Banking//Provides focused coverage of Kenya’s banking sector, including financial results, digital innovation, and regulatory shifts. Tracks competition and lending trends.
- Education//Covers the business of education, including private sector investment, edtech, and university-industry linkages. Analyzes trends in skills development and the education market.
- Health//Focuses on the business, policy, and innovation within Kenya’s healthcare and pharmaceutical industries. Reports on hospital management, health tech, and medical investments.
- Oil and Energy//Reports on exploration, production, and the business dynamics within Kenya’s oil, gas, and renewable energy sectors. Tracks key projects and regulatory changes.
- Real Estate//Tracks developments, trends, and investment opportunities in Kenya’s property and construction sectors. Covers commercial, residential, and industrial real estate markets.
- SME//Dedicated to news, challenges, and opportunities for Kenya’s small and medium-sized enterprises. Features founder stories, financing advice, and policy updates.
- Tourism//Follows the recovery, trends, and business of Kenya’s vital tourism and hospitality industry. Reports on travel, hotels, conservation, and safari ventures.
Markets//Focuses on the performance and dynamics of the Nairobi Securities Exchange and other financial markets. Delivers updates on stocks, bonds, commodities, and investor sentiment.
Technology//Covers the digital shifts, innovations, and startups shaping Kenya’s business future. Reports on AI, fintech, telecoms, e-commerce, and the broader digital economy.
- AI//Dedicated to covering the development, application, and impact of artificial intelligence in Kenya’s economy. Tracks startups, enterprise adoption, and ethical debates.
- Gadgets//Covers the latest consumer electronics, devices, and tech hardware entering the Kenyan market. Provides reviews and news on product launches and trends.
- Tech News//Reports on breaking news, updates, and major announcements within Kenya’s broader technology sector. Covers everything from startup funding to regulatory changes.
Economy//Provides authoritative coverage of the forces shaping Kenya’s economic and financial environment. Tracks policy, markets, banking, inflation, and trade to deliver data-driven insights for decision-makers. With a strong focus on trade and exports, this page offers timely analysis, data-driven insights, and expert perspectives to help business leaders, investors, and decision-makers understand market trends, assess risks, and identify opportunities in Kenya and the wider global economy.
Finance//Reports on corporate performance, industry developments, and major sectors like energy and real estate. Offers analysis on company results, leadership, and strategic shifts driving Kenya’s corporate growth.
Analysis//In-depth storytelling and investigative journalism on Kenya’s business landscape. We deliver deep dives, detailed investigations, and expert insights that go beyond standard reporting.
Opinion//A platform for expert commentary, editorial perspectives, and thought leadership on Kenya’s business and economic issues. Features columns, editorials, and special guest essays.
- Columns//Regular opinion pieces from our stable of expert columnists on business, finance, and the economy. Offers seasoned perspectives and critical analysis.
- Editorials//Represents the institutional voice and stance of Business Kenya News on major economic and business issues. Provides reasoned argument and calls to action.
- Specials//Feature-length, in-depth reports and investigative series on significant topics or events. Offers comprehensive storytelling beyond daily news cycles.

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Maruti Suzuki on Shifting Auto Consumer Mindset

Maruti Suzuki on Shifting Auto Consumer Mindset

Daisy OkiringAuto3 weeks ago16 Views

Maruti Suzuki has identified a significant shift in the automotive consumer landscape, stating that today’s buyers increasingly exhibit characteristics and preferences reminiscent of Gen-Z. Partho Banerjee, a key executive at Maruti, highlights that traditional demographic divisions are becoming less relevant as expectations evolve.

The company is adapting its strategies to meet these new preferences, which emphasize sustainability, technology integration, and unique user experiences. This adaptation reflects a broader industry trend towards more personalized services, where consumers seek brands that resonate with their values and lifestyles.

As Maruti Suzuki navigates this changing landscape, its focus on innovation and consumer engagement is expected to play a crucial role in maintaining its market leadership and relevance among younger buyers.