Technology has radically changed the relationship between brands and consumers, making it easier than ever to discover products, compare prices, and complete transactions.
Dedicated to news, challenges, and opportunities for Kenya’s small and medium-sized enterprises. Features founder stories, financing advice, and policy updates.
Technology has radically changed the relationship between brands and consumers, making it easier than ever to discover products, compare prices, and complete transactions.
For many Kenyan entrepreneurs, insurance is still treated as something to buy after a business has grown rather than something that can help it grow in the first place.
Businesses can buy better buildings, faster technology, and sophisticated systems, but they cannot purchase the judgement that determines how employees use them when pressure rises.
The most valuable thing a business can offer its customers is often the least exciting: reliability.
Kenya may not need to build another generation of expensive shopping malls to dominate Africa’s next retail revolution.
For Kenya’s smallest traders, the difference between a sale and a missed sale can be just a few shillings.
Under the proposed amendments to Section 34(1)(a) of the VAT Act, the current annual turnover threshold of KSh 5 million for mandatory VAT registration would be scrapped entirely. This would effectively bring micro, small, and medium enterprises (MSMEs) into the formal tax net for the first time.
Here are five essential digital marketing tools that Kenyan SMEs can use right now to reach more customers, save time, increase sales, and grow their business online
As Kenya's digital economy expands rapidly, small and medium enterprises are leveraging social media platforms, content marketing, and data-driven strategies to reach customers and boost sales in an increasingly competitive landscape.